Head of Digital
About Oh Polly
Founded in 2015, Oh Polly is a fast-growing, social first fashion brand that creates trend driven, high quality premium products. With a focus on innovation, global responsibility, and ethics. We’ve built a combined social following of over 10 million across our brands, including Bo+Tee; our activewear line. Operating across multiple global offices, we are a dynamic team offering ambitious individuals the chance to thrive, grow, and take their careers to the next level.
The Role:
As the Head of Digital, you will join Oh Polly’s senior leadership team, guiding digital strategy and collaborating across departments to drive long-term growth. You’ll lead and manage the digital team, overseeing performance, growth, and alignment of all digital channels to ensure we meet ambitious KPIs, optimise spend efficiency, and increase customer retention in key global markets.
Key Responsibilities:
- Digital Strategy Development: Design, lead, and execute a digital-first strategy across key channels (Google, Meta, TikTok, Snapchat, Pinterest) to maximize reach, engagement, and conversions.
- Senior Leadership Contribution: Act as a key member of the senior leadership team, contributing to company-wide decisions and aligning the digital strategy with overarching business goals.
- Team Leadership: Manage, inspire, and develop the digital team, fostering a culture of creativity, data-driven decision-making, and innovation.
- Retention & CRM: Lead on retention strategies, including email, CRM, and loyalty programs, to improve customer lifetime value and reduce churn.
- Budget Management: Oversee and allocate the digital marketing budget effectively to meet performance and ROAS targets, balancing growth with profitability.
- Performance Marketing: Ensure paid media campaigns (search, social, display) are optimized for ROAS, CPC, CTR, and CPA goals, maintaining efficiency across the funnel.
- Creative Strategy Alignment: Collaborate with the creative and content teams to develop compelling, digital-first creative assets tailored for each platform and audience.
- Customer Journey Optimization: Identify opportunities to improve the user experience (UX) on all digital touchpoints, including the website and app, and work with UX/UI teams to implement solutions.
- Data and Analytics: Implement strong analytics frameworks to measure campaign effectiveness, monitor KPIs, and generate insights to improve future performance.
- Cross-functional Collaboration: Partner closely with product, merchandising, and finance teams to align digital strategy with broader business objectives.
- Stay Current with Trends: Keep up-to-date with digital marketing trends, platform updates, and new technologies to maintain a competitive edge.
Skills and Requirements:
- Experience: Minimum 9+ years in digital marketing, with at least 3 years in a leadership role for a D2C brand, ideally in the fashion or e-commerce sector.
- Digital Marketing Mastery: Proven expertise across digital channels, with strong knowledge of paid media (Google Ads, Meta, TikTok, etc.), email marketing, SEO, CRM, and retention strategies.
- Analytical Skills: Proficiency in analytics tools (Google Analytics, Tableau, or similar) with the ability to interpret data, analyze KPIs, and drive decisions based on insights.
- Leadership: Demonstrated ability to lead, mentor, and grow a high-performing team in a fast-paced environment.
- Budget Management: Experience managing and optimizing large digital marketing budgets.
- Creative Insight: A keen eye for effective creative in digital advertising, with experience collaborating with creative teams.
- Communication: Strong interpersonal and communication skills with the ability to present digital insights and plans to non-digital stakeholders.
What's on offer?
- Salary: £85,000 - £102,500
- 50% discount on all Oh Polly and Bo+Tee products
- An extra day off for your birthday
- Corporate gym membership (subject to tax)
- Cycle to work scheme
- Learning and development opportunities
- Company pension
- Company social event.
This Company is an equal opportunities employer
Oh Polly job positions are open to all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.
- Department
- Marketing
- Locations
- Glasgow
- Remote status
- Hybrid Remote
Glasgow
Some of Our Perks & Benefits
-
Competitive Salary
We review our salaries regularly
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Enhanced Holiday Entitlement
You deserve a break after all your hard work
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Your Birthday Off
To celebrate being you
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50% Discount on Company Products
By far our most popular benefit
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Flexible Working Options
We want to make it work for you
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Enhanced Company Pension
Your future is important
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Corporate Gym Membership
Helping to keep you healthy in body and mind
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Enhanced Maternity/Paternity Leave
Extra help for your most precious time
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Personal Development Plan
We prioritise developing our people
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Cycle to Work Scheme
Its good for you and your environment
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Company Sick Pay
To help when you are not 100%
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Bright Modern Open Plan Offices
They really are lovely places to work
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Employee Assistance Programme
Supporting physical and mental health
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Employee Rewards Platform
To say thank you and give recognition
Workplace, Culture & Diversity
Our culture is diverse, creative and collaborative. Our teams are committed, ambitious and hard working. We offer an environment to flourish, develop and take your career to the next level.
All of our clothes are designed in the U.K and we are passionate about nurturing fresh and upcoming talent within the fashion industry – whether this is through working with the latest bloggers or spotting the next marketing guru in the making!
We work with hundreds of women across the world, with 70% of global senior management positions in the UK and LA being held by women – a striking contrast to the majority of fashion brands globally. Furthermore, there is no gender pay gap among workers in the same roles, regardless of where they are based around the world.
We are currently experiencing phenomenal growth and there are many opportunities to join our fun and dynamic teams across the globe. Click on our current vacancies or contact our recruitment team, they would love to hear from you!
Head of Digital
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