Head of Ecommerce
About Oh Polly
Founded in 2015, Oh Polly is a fast-growing, social first fashion brand that creates trend driven, high quality premium products. With a focus on innovation, global responsibility, and ethics. We’ve built a combined social following of over 10 million across our brands, including Bo+Tee; our activewear line. Operating across multiple global offices, we are a dynamic team offering ambitious individuals the chance to thrive, grow, and take their careers to the next level.
The Role
As Head of Ecommerce, you will lead our Ecommerce Trading Team based in London, defining and implementing a high-performance strategy to maximise revenue and enhance the customer experience across our group websites.
You will bring strong strategic and leadership skills to build, develop, and execute the long-term trading strategy. By identifying opportunities to enhance the customer journey, you will play a key role in achieving company growth targets. This position is crucial for driving the future of our business, collaborating closely with Marketing, Buying, Merchandising, Customer Experience, and Visual Content teams.
Responsibilities
- Work closely with Directors to define, develop, and execute an effective trading strategy.
- Oversee and approve promotional content and campaigns.
- Support the Ecommerce Trade team in achieving KPIs, including conversion rate, bounce rate, average order value (AOV), exit rates, and traffic.
- Analyze onsite performance reports and make proposals to improve product merchandising and conversion.
- Oversee the implementation of trading and promotional strategies across the group’s sites, aligned with the brand's voice.
- Encourage collaboration across teams, especially with Visual Content and Copywriter teams, to ensure timely product requirements.
- Build strong relationships with Marketing to ensure activity requirements are actioned promptly.
- Establish systems to maintain brand consistency in online trading communications while ensuring high commercial effectiveness.
- Identify and maximize cross-selling opportunities across all sites.
- Stay up to date with ecommerce innovations, online retailing trends, and logistics that could impact trade performance.
Skills and Requirements
- Degree in a relevant subject (e.g., Fashion, Merchandising, Marketing).
- Minimum of 8 years’ experience in online trading/merchandising, including team leadership.
- Proven strategic experience in ecommerce activities.
- Strong working knowledge of ecommerce platforms, ideally Shopify.
- Experience in international group trading.
- Proficiency with major ecommerce platforms, tools, and backend systems.
- Advanced IT skills (Microsoft Office, particularly Excel/Google Sheets).
- Data-driven and highly analytical approach.
- Strong decision-making and organizational skills with excellent time management.
- Comfortable working in a fast-paced, deadline-driven environment.
- Detail-oriented with strong attention to accuracy.
- Excellent communication and interpersonal skills.
What’s on Offer?
- Salary: £75,000 - £85,000 - Based on experience
- 50% discount on all Oh Polly and Bo+Tee products
- An extra day off for your birthday
- Corporate gym membership (subject to tax)
- Cycle to work scheme
- Learning and development opportunities
- Company pension
- Company social event.
This Company is an equal opportunities employer
Oh Polly job positions are open to all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation
Some of Our Perks & Benefits
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Competitive Salary
We review our salaries regularly
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Enhanced Holiday Entitlement
You deserve a break after all your hard work
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Your Birthday Off
To celebrate being you
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50% Discount on Company Products
By far our most popular benefit
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Flexible Working Options
We want to make it work for you
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Enhanced Company Pension
Your future is important
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Corporate Gym Membership
Helping to keep you healthy in body and mind
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Enhanced Maternity/Paternity Leave
Extra help for your most precious time
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Personal Development Plan
We prioritise developing our people
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Cycle to Work Scheme
Its good for you and your environment
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Company Sick Pay
To help when you are not 100%
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Bright Modern Open Plan Offices
They really are lovely places to work
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Employee Assistance Programme
Supporting physical and mental health
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Employee Rewards Platform
To say thank you and give recognition
Workplace, Culture & Diversity
Our culture is diverse, creative and collaborative. Our teams are committed, ambitious and hard working. We offer an environment to flourish, develop and take your career to the next level.
All of our clothes are designed in the U.K and we are passionate about nurturing fresh and upcoming talent within the fashion industry – whether this is through working with the latest bloggers or spotting the next marketing guru in the making!
We work with hundreds of women across the world, with 70% of global senior management positions in the UK and LA being held by women – a striking contrast to the majority of fashion brands globally. Furthermore, there is no gender pay gap among workers in the same roles, regardless of where they are based around the world.
We are currently experiencing phenomenal growth and there are many opportunities to join our fun and dynamic teams across the globe. Click on our current vacancies or contact our recruitment team, they would love to hear from you!
Head of Ecommerce
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