Performance Marketing Manager - TikTok, Snapchat, Pinterest, and YouTube
About Oh Polly
Founded in 2015, Oh Polly is a fast-growing, social first fashion brand that creates trend driven, high quality premium products. With a focus on innovation, global responsibility, and ethics. We’ve built a combined social following of over 10 million across our brands, including Bo+Tee; our activewear line. Operating across multiple global offices, we are a dynamic team offering ambitious individuals the chance to thrive, grow, and take their careers to the next level.
The Role:
We are seeking a strategic Performance Marketing Manager to drive our digital marketing initiatives across key paid channels. This role is pivotal in accelerating our growth in the direct-to-consumer (DTC) e-commerce space, with a specific focus on the US and UK markets. You will have a robust background in performance marketing, particularly within the fashion industry, and a proven track record of managing teams and driving successful campaigns across global markets.
Responsibilities:
As the Performance Marketing Manager for TikTok, Snapchat, Pinterest, and YouTube, you will be responsible for developing and executing strategies to grow OhPolly’s brand presence and drive conversions on these platforms. You’ll collaborate closely with our creative and content teams to craft ads that resonate with our target audience and deliver outstanding performances
- Plan, execute, and optimise campaigns on TikTok, Snapchat, Pinterest, and YouTube, with a focus on customer acquisition, engagement, and brand awareness.
- Collaborate closely with graphic design, brand, and wider marketing teams to ensure all creative assets are not only on-brand but also high-performing and visually engaging for each platform.
- Develop and manage YouTube advertising campaigns, focusing on video content that drives engagement and conversions, and work with the content team to create compelling video assets.
- Work with the creative team to develop platform-specific content that aligns with each channel’s unique audience and trends, ensuring best-in-class creative.
- Continuously test ad formats, copy, and targeting to improve engagement rates, ROAS, and other key performance metrics.
- Leverage analytics to monitor and evaluate campaign performance, adjusting strategies as needed to maximize results.
- Collaborate on cross-channel initiatives to create a cohesive brand experience across all digital touchpoints.
- Keep current on industry trends, platform updates, and competitor activities, implementing best practices for each platform.
- Prepare and present performance reports and insights to stakeholders, offering recommendations based on data-driven analysis.
Skills & Requirements:
- Minimum 4 years of experience in performance marketing with a focus on TikTok, Snapchat, Pinterest, and/or YouTube for a D2C brand.
- Strong understanding of audience targeting, bidding strategies, and ad formats for each platform
- Experience creating and optimizing YouTube campaigns, including TrueView and bumper ads, with an understanding of YouTube-specific metrics.
- Demonstrated success in meeting KPIs and managing budgets effectively.
- Strong analytical skills with experience in data-driven decision-making.
- Proficiency in Excel, analytics, and reporting tools.
- Excellent communication skills and the ability to work cross-functionally.
What's on offer?
- Salary: £30,000 - £40,000
- 50% discount on all Oh Polly and Bo+Tee product
- An extra day off for your birthday
- Corporate gym membership (subject to tax)
- Cycle to work scheme
- Learning and development opportunities
- Company pension
- Company social event.
This Company is an equal opportunities employer
Oh Polly job positions are open to all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.
- Department
- Marketing
- Locations
- Glasgow
Glasgow
Some of Our Perks & Benefits
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Competitive Salary
We review our salaries regularly
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Enhanced Holiday Entitlement
You deserve a break after all your hard work
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Your Birthday Off
To celebrate being you
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50% Discount on Company Products
By far our most popular benefit
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Flexible Working Options
We want to make it work for you
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Enhanced Company Pension
Your future is important
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Corporate Gym Membership
Helping to keep you healthy in body and mind
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Enhanced Maternity/Paternity Leave
Extra help for your most precious time
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Personal Development Plan
We prioritise developing our people
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Cycle to Work Scheme
Its good for you and your environment
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Company Sick Pay
To help when you are not 100%
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Bright Modern Open Plan Offices
They really are lovely places to work
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Employee Assistance Programme
Supporting physical and mental health
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Employee Rewards Platform
To say thank you and give recognition
Workplace, Culture & Diversity
Our culture is diverse, creative and collaborative. Our teams are committed, ambitious and hard working. We offer an environment to flourish, develop and take your career to the next level.
All of our clothes are designed in the U.K and we are passionate about nurturing fresh and upcoming talent within the fashion industry – whether this is through working with the latest bloggers or spotting the next marketing guru in the making!
We work with hundreds of women across the world, with 70% of global senior management positions in the UK and LA being held by women – a striking contrast to the majority of fashion brands globally. Furthermore, there is no gender pay gap among workers in the same roles, regardless of where they are based around the world.
We are currently experiencing phenomenal growth and there are many opportunities to join our fun and dynamic teams across the globe. Click on our current vacancies or contact our recruitment team, they would love to hear from you!
Performance Marketing Manager - TikTok, Snapchat, Pinterest, and YouTube
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